Riot Games' Regional Pricing Shakeup: Winners, Losers & Player Outrage
Riot's regional pricing adjustments for Valorant Points and Riot Points sparked intense backlash, highlighting gaming industry's profit-driven motives amid community outrage.

Last year, Riot Games dropped a bombshell that sent shockwaves through its player base—regional pricing adjustments for Valorant Points and Riot Points across League of Legends, Valorant, and Legends of Runeterra. Effective September 18, 2024, costs would rise, fall, or hold steady based purely on geography. Riot claimed this mirrored "shifts in exchange rates and local economies," but for gamers in regions facing hikes? Oof, talk about a gut punch. With Riot sitting comfortably as a billion-dollar giant, players couldn't help but side-eye the timing—especially when updates like Valorant's Pearl map and LoL's assassin tweaks were supposedly fixing bigger issues.
💸 Regional Pricing: The Nitty-Gritty Breakdown
Riot's currency revamp wasn't one-size-fits-all. Players in Canada and the USA dodged changes entirely, while others faced wild swings. Here's the lowdown:
| Region | Change | Notable Impact |
|---|---|---|
| Turkey | 🚨 Significant Increase | - |
| Ukraine | 🚨 66% Increase | Amid ongoing conflict |
| UK | ✅ 9% Decrease | Rare win for players |
| Japan | ➖ No Change | - |
As a consolation, Riot offered bonus currency for in-client purchases in hike-hit regions pre-adjustment. But let's be real—when gamers saw Ukraine's spike during wartime, the goodwill evaporated faster than a Yasuo ult.
🔥 Player Backlash: Toxicity Meets Wallet Fury
The community erupted like a poorly ganked lane. Twitter became a warzone:
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Accusations of "greed" trended globally
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Boycott calls to skip skin purchases flooded feeds
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Uninstall threats went viral overnight
Riot's rep for toxic communities didn't help—especially when they'd just reintroduced LoL's honor system to combat negativity. One player nailed it: "Prioritizing profits over war-torn regions? That's not just toxic, it's tone-deaf."
🛠️ Patch Updates: Silver Linings or Distractions?
Amid the pricing chaos, Riot dropped gameplay fixes:
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Valorant 9.03: Pearl map for consoles + gameplay refinements
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LoL 14.15: Melee assassin buffs (Yasuo/Irelia/Zed) + bug squashing
But players weren't buying it. As one Redditor quipped: "New maps won't heal wallet wounds, Rito."
💬 People Also Ask
Q: Why did Riot adjust regional pricing?
A: Officially, to reflect "changing global economies and exchange rates." Unofficially? Players suspect profit boosts.
Q: Which regions got hit hardest?
A: Ukraine (66% spike) and Turkey faced brutal increases—especially rough given Ukraine's invasion context.
Q: Did any regions benefit?
A: Absolutely! The UK enjoyed a rare 9% discount. Canada and the US saw zero changes.
Q: How did Riot soften the blow?
A: Bonus currency for affected regions pre-hike... but let's just say it landed like a soggy teemo shroom.
Q: Are boycotts still ongoing?
A: In 2025? Mostly cooled off—but trust remains thinner than Aurelion Sol's patience.